Independent Consultant?
How much money are you costing yourself and you don't even know it?
Making Your CASE:
Unlock Prospective Clients' Hidden ROI and Win More High-Value Clients
If you’re struggling to convey your true value to prospective clients… if you’re discounting your fees just to get a client… if prospects hesitate, stall, or ghost you after your discovery calls… it’s NOT because they don’t need your help.
It’s because YOU haven’t guided them see the full scope of what’s at stake and how you can serve them.
Enter Making Your CASE.
If you can't Make Your CASE to prospects, you won't have clients.
- Produce a provable ROI
- Create client urgency to start now
- Raise your respect with clients
- Elevate your profits
Click to watch a 27-minute Guest CoLab: Getting Paid What You're Worth, Part 2 where Kevin McCarthy
introduces the ROI Factor and The CASE Method.
What's at stake?
You don’t have a closing problem. You have an ROI problem.
That's where Making Your CASE comes in to identify a quantifiable ROI that awakens prospective clients to the true value of their need for your expertise.
Your takeaway from this consulting is a step-by-step customized version of a structured sales call to use in your discovery calls with prospective clients.
What if your awkwardness about
meeting prospects was no more?
Imagine what it could
be like with no more...
- Having to "sell" yourself
- Needing to prove you're capabilities
- Giving away your best insights up front
- Overdelivering to win the engagement
- Wasting time writing up long proposals
- Waiting for the client to decide go or no go
BECOME AN INDISPENSIBLE INVESTMENT
Meet The CASE Method?
Making Your CASE is a simple to use, structured client interview process that ensures your discovery calls go beyond surface-level problems and into the deep, undeniable ROI (and intangibles) your clients stands to gain and lose.
This systematic approach doesn’t just make a more persuasive reason for the client to engage your services, it makes you a creditable and valuable investment with an ROI.
Why it pays.
From Making the CASE, you'll learn to clarify the value of a client's investment in your services relative to the full impact of not acting. CASE is an acronym for probing methodically through a prospect's:
Circumstance uncovers relevant challenges.
Add is the value of those challenges resolved.
Subtract is the value of those challenges unresolved.
Equals is the total swing or range of what's at stake.
Together, we'll develop a structured discovery interview specific to your consulting services. Prospects guided through your process will make their own case for engaging your services based on their value proposition.
Using your Customized
CASE Method Interview Guide
you will:
- Turn hesitant prospects into eager clients as you guide them to their own realizations and quantifications of what's at stake.
- Tap into your prospect's deep-seated concerns that often they've yet to recognize and address.
- Hold remarkably revealing discovery calls that within in minutes can reveal a prospect's specific needs, motivations, and problems. Clients will appreciate your drill-down precision and respect for their time.
- End speculating on a prospect's perceived needs and start addressing real and costly issues–in your proposal, through the consultation, and upon delivery.
- Identify and communicate to the prospect their quantifiable ROI and intangible losses and gains from engaging your services.
- End speculating on a prospect's perceived needs and start addressing real and costly issues–in your proposal, through the consultation, and upon deliv
- Position yourself as distinctly qualified and qualified trusworthy consultant to address their issues.
- Get paid what you're actually worth to the client.
What's Your Time Worth?
How much time are you wasting talking to tire kickers and brain pickers when you could be earning? Filter them out fast and focus on the high-value prospects who convert to clients.
What's Your Expertise Worth?
Clients will never value you until you value yourself. Therefore, you need to know how to make yourself valuable to the client, not the other way around.
What's Your Success Worth?
Making the CASE is the simplest, fastest way to transform your practice's profitablity, presentation, and stature. Plus your personal satisfaction will soar! It starts with a decision to use The Case Method.
WARNING
Don't Register Unless You're Serious
Kevin W. McCarthy
"Making Your CASE is serious stuff because it produces remarkable outcomes for client and consultant alike. It sets the stage for a mutually meaningful and profitable relationship.
"Don't dabble; do it. Like learning any new skill, commitment and practice are key to producing results. Fortunately, compared to how you're likely selling now, Making Your Case will produce better results.
"I promise to be candid, honest, and direct with you during this consultation. When you excel in your practice, I excel, too. Our mutual alignment is because your story of success is a testimonial for both of us."
Making Your CASE with Clients
Private Consulting
Work one-on-one with Kevin McCarthy to develop a Making Your CASE structured discovery interview sheet specific to your target audience, offerings, and ROI Factor key points.
$997
CoLab Cohort
Work in a group setting to develop a Making Your CASE structured discovery interview sheet specific to your target audience, offerings, and ROI Factor key points.
$297
Prepare to increase your close rates, profits, and satisfaction.
Isn't it time you started getting paid what you're worth?
Your expertise is valuable. But without the right method, mindset, and moxie, you're losing business to other consultants who simply know how to frame the upfront conversation better than you do. Or, you're fumbling way opportunities.
Stop! Here is your chance to master the missing piece that separates struggling consultants from the ones who consistently win high-value clients.
FAQs
Still have questions?
Explain why in an email and I'll make it right or refund your money.
Frankly, if you don't get a 10X+ ROI from this program within your next three proposals, I would be surprised. You're likely leaving that much money on the table. Next, extend that over the consulting months and years ahead of you, and a 10x+ ROI is a conservative estimate.
Unfortunately, I can't guarantee a 10X+ ROI because you, not me, decide to what degree of intensity and with what level of committment you will implement Making Your CASE in your practice.
The process works because it’s about revealing what’s at stake and the true value of solving the problem—which is a universal need.
Most consultants’ sales process focuses too much on pitching their services and explaining what they do. As a result, we talk too much in front of the client.
The CASE Method flips the script to one of asking structured questions whereby the client feels the urgency and financial impact of their problem. If you’ve ever heard “let me think about it” or had to justify your fee, The CASE Method affords you a way to dispell those objections upfront and discern the prospect's seriousness.
The Case Method training is designed for independent consultants. However, service professionals, advisors, or coaches who want to improve their ability to close high-value clients by guiding better discovery conversations can readily adapt it to their needs. Stop struggling with price resistance, stalled deals, or prospects who “ghost” you after the initial conversation; The CASE Method will transform your sales process and put dollars in your pocket.
You'll see results as soon as you use Making Your CASE in your practice. You'll be amazed at what a different kind of conversation you're having with prospects. Following a structured, yet conversational interview process with a beginning, middle, and end is powerful and confidence-building approach to earning clients.
Private consulting is live and recorded for you to watch again. You will have a private link to watch it.
The CoLab Program is also live with Kevin McCarthy and recorded. It is hosted privately in Making Your CASE cohort community for you to watch as many times as you need. The cohort online private space (community) is set aside for conversation, resources, and relationship building and is moderated for 7 days after the training.
Email your questions to: Hello@ConsultantCollaborative.com
Consultant Collaborative
c/o On-Purpose Partners
PO Box 1568
Winter Park, FL 32790
+1-407-657-6000
Hello@ConsultantCollaborative.com
Built with systeme.io